Sunday, October 6, 2013

TOW #4: Outliers (IRB) by Malcolm Gladwell

       The book Outliers, by Malcolm Gladwell, a well-known thinker and National Bestselling author, is about how successful people find their success. In the book, Malcolm Gladwell argues that people are not successful because they work for it; they are successful because they were lucky and born in good circumstances. Gladwell aims to flesh out all of the apparent misconceptions common people have about success. He argues that success cannot be acquired by just anyone. In the first half of the book, he essentially tells all of the people looking to be successful, like young entrepreneurs or young people just entering the work forces or people going through school, that the “outliers” are not truly outliers at all. He wants to assure his audience that successful people essentially had help being successful.
       Gladwell uses facts frequently to forward his theory. When Gladwell argues that phenomenon like relative age affect a person’s success in the world of sports, he offers tables listing teams of professional athletes. Gladwell explains that whichever month a sport’s cut off is in, the best players will have their birthdays close to the cut off because they were always at a couple-month advantage athletically and developmentally. Not only does he prove this by listing the roster of the Medicine Hat Tigers, the best junior hockey team in Canada, but also by listing rosters for the Czech junior hockey team, and Czech national soccer team. By offering multiple pieces of evidence, Gladwell is able to appeal to logos, which enhances his argument. This may also appeal to ethos because his evidence will impress a reader who tends to respond to logos.

        Anecdotes are also a large part of Gladwell’s argument. He uses anecdotes to illustrate large portions of his subject’s lives. When Gladwell begins the “10,000-hour rule” chapter, he uses Bill Joy, legendary computer programmer as an example. Instead of just telling the reader where Joy grew up and such, Gladwell crafts his life into an interesting snippet. He writes: “Joy came to the University of Michigan the year the Computer Center opened. He was sixteen. He was tall, and very thin, with a mop of unruly hair. He had been voted ‘Most Studious Student’….,which, as he puts it, meant he was a ‘no-date nerd’” (Gladwell 35-36). Gladwell goes on to tell about how Joy got lucky with the fact that he was enrolled in the University of Michigan. These short anecdotes are sprinkled throughout each section, and they help Gladwell to appeal to pathos, like with the fact that Joy was a ‘no-date nerd’. They also help to forward his purpose because the anecdotes serve as the context to many of his arguments. By utilizing both facts and  anecdotes, Gladwell achieves his purpose in an intriguing but believable way.

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